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ELCÉ launches 'SEE BLUE' a collection of innovative frames : made of 100% natural material. See Blue is made of 100% natural materials. The young Elcé team has decided to propose a young line in accordance with its favourite values : the respect of nature, environmental protection and the use of noble and true materials. Such could be the See Blue definition. See Blue uses entirely natural materials. The collection uses acetate of cellulose as its first component. This material originates from plants such as cotton flakes. A series of various operations transform this plant fibre into a solid, shiny and transparent sheet. This sheet of material distinguishes itself by its tridimensional effects and the richness of its colours. A true godsend for creation !! All the promotional environment of this new collection uses the same approach in minute detail. Cases are made of felt, the promotional material as well as the presentation boxes are made of cardboard, all of them are marked 100% recyclable.
See Blue is intended for men and women and for its first edition comes out in 12 models. The material unanimously chosen is bi-colour acerate of cellulose. Blue and green, plum and purple, black and tortoiseshell... These combinations enable a mixture of trendy and current colours as well as cold and warm tones. Moreover, the cut in the material enables gradations. The eyebrow can be outlined and any detail can be highlighted. Elce has favoured fine and rectangular shapes. Elce offers 2 lines. A very trendy arc with a curved hinge. The other one, softer, brings out the bi-colour acetate through a special reaming. For the sake of detail, the metal See Blue logo representing our planet, is finely inlaid in the end tip. See Blue optical collection is also available with coloured fashion lenses for a trendy effect. With See blue, a new frame concept is born. Elcé, with See Blue is also thinking of helping an association in favour of environmental protection and endangered species.
Back to: ELCE Spectacle Frames
Last Updated: 31-August-2005 11:59
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